Abstract

Market segmentation is a technique used to aim markets on where a product wants to be introduced; acknowledge their various behaviors, needs and wants; steps that need to be taken into account in order for the segmentation to be effective. In the same way, the markets that are work on entail organizations, institutions etc; as well as any individual in where the aspects that are used differ for the reason that if the markets are organizations the aspects that take place are the economic sector, demography and many others which are totally different from the individuals because on that case the types of variables that are look upon are Geography, Behavioral, Demography and lastly Psychographic. Similarly a typical mistake that is made on the markets that I recently mention is that it’s believed that the opinions of the various customers don´t matter at all but that as a cause of a terrible segmentation the losses obtained with the products that want to be launched to market place turns out to be a gigantic mistake. Alternatively, if the process of segmenting the various markets is development well is probably that when the products come out it will show no problem to their customers because the needs and wants were taking into account.