Referencias

outube.com/watch?v=ugIDVARaTNU&feature=related

Ashley, F., Mawson, M., & Young, D. (NT). Target Marketing. Journal of Sport Management , 86.

Brennam, L., & Binney, W. (2008). Concept in conflict Social Marketing and Sustainability. Journal of Nonprofit & Public Sector Marketing , 20 (2), 261-281.

Havaldar, K. K. (2006). Industrial Marketing . India , New Delhi: Tata Mc Graw Hill.

Morgan, C. M., & Levy, D. J. (1 de December de 2002). How to increase communication ROI by examing values, beliefs and motivations. . Communication World , 22-35.

Thomas, A., & Pickering, G. (2003). Behavioral Segmentation: A new Zealand Wine Market Application. (C. Publishing, Ed.) Journal of Wine Research , 14 (2-3), 127-138.

Van der Aalst, W., & Weske, M. (2001). The P2P Approach to Interorganizational Workflows. Eindhoven University of Technology, Department of Technology Management, The Netherlands.

Verhallen, T. M., Frambach, R. T., & Prabhu, J. (NT). STRATEGY BASED SEGMENTATION OF INDUSTRIAL MARKETS. Tilburg University,, Department of Business Administration, Marketing and Marketing, The Netherlands .

Yeo, G. (2005). Understanding Users and Use: A Market Segmentation Approach . Journal of the Society of Archivists , 26 (1), 25-53.

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