Customer Profile

For our Consumer Profile its very important to gather the most information from our client for the reason that through that profile where the client´s best interests get to be known;  Is on where topics like advertising take place because it will help  lauch the best advertising approach and on where the criteria used when segmenting the markets becomes of a great paramount importance for the reason that if those different studies didn´t come true, the selection of the customer will become extremely difficult , in the way that no one could ever know in a certain way if the product that is being lauch will be a top hit for all the individuals. And on where as well,  aspects like the needs and want of the customer and its most personal desires will be totally ignored for the fact that the product that was lauch will be taken as been imposed to them and not something that wants to capture their attention something that wants to innovate with new approaches. At all we have that the “customer profile (information about the interests of the customer)” (Van der Aalst & Weske, 2001)