Introduction

If we were to see how in Today´s world markets behave, we will find many drawbacks for the reason that not many of them run the necessary investigations, studies that could let them understand best their customers. That is why throughout this document what you will find is the different types of variables used to segment markets aim at organizations as well as the one´s seek to people. Conversely, another aspect that will caught your attention it’s that if the whole segmentation process is done perfectly you may be avaible to spot the customer write away meaning that the description of the perfect customer has be done so well to the point that if you see any person pass by you´ll know if it’s the appropriate one for your product. On where you will as a result obtained the target market.