Segmentation Varibles

In order to obtained the top most effective results on the various segmentations that are done to the markets it must be known that a specific criteria must be followed and that this aspect differ depending on the market that we want to aim, for the reason that for the consumer markets and also social markets, the criteria used is topics like:

Demographic Segmentation 

This is  knowned  for being undestood as of  those certain characteristics that distinguish a individual like for example “ variables such as geography and location, age, sex, occupation and social class have traditionally been used for market segmentation. These have been popular, not because they are necessarily the best , but. because the data on these variables is relatively readily available…” (Yeo, 2005) .

 Psychographic Segmentation

In here, what matters its how the style of the varios individuals can be descibed, and that also this “are made up of the emotional and behavioral qualities of the market. They include the emotions, reasoning, history, psychology and thought processes behind people's decision to buy your product.” (Morgan & Levy, 2002). 


Geographic Segmentation

This type of segmentation is based mostly on the place of work, the place on where the diverse customers live, their locations. On where what is important is to obtain the approximate amount of sales identifying which could be the perfect candidate for their product.

Behavioral Segmentation

This is seen as the behavior that the customers show on the market like for example the “Product purchase is an acceptable behavioural form by which markets can be segmented.In doing this, light, medium and heavy purchase (or volume) differences are identified and subsequent examination attempts to differentiate user characteristics.” (Thomas & Pickering, 2003) As a result, the Criteria mention previously is the one used in order to establish the future client, in order to known based on those various segmentation tecniques how will be the client that I´m looking to fit in with my product or also how can my product fit to the necessities of their desires as well. 

Consequently, for markets like the Industrial one the segmentation variables used are “(1) demographics, such as firm size and industry, (2) operating variables,(3) purchasing approaches, (4) situational factors, and (5) personal characteristics.” (Verhallen, Frambach, & Prabhu, NT). Factors that if you may recall are of vital significance for the fact that from there are derive others such as, from the demographics the location of the commerce ; For the Operating Variables what its predominant is the technology of  the customer their requirements and many others. Continuing for what involves the Buying  Approaches what matters is the Power Structure that the customers can develop the criteria they have when they decide to purchase the distintive goods . How in that whole process the Nature of the relationship of the purchase can only be handle by the client. ; The Situational Factors that involve matters that imply a extremely urgency like for example the volume of the variuos orders , specific applications etc. and Lastly the Personal traits that are mainly about the buyer/ seller similarities, the actitudes that they both have towards risk how would aspects like trustiness take place.