Target Market

Taking in mind the whole process that was done previously with the development of the different segmentation variables for the distinctive markets, the definition of the market itself will become more easier considering that the target market handles the specific characteristics of the clients ; their detail description  and also how they “are broadly defined as segments of the market that contain people with the necessary purchasing power and the general willingness to buy specific products and services.” (Ashley, Mawson, & Young, NT). Correspondingly, based on works done by Marketing professionals like Phillip Kother or Gary Amstrong, its found that in order for the approaches of the Target Marget to be successful a study of the size of the market must be done in where from there it divides into 2 categories that are the Potencial Market , Served Market in where for the first one it characterizes for being the one that I eventuallly will take into account and for the second one it’s the one known for being my buyer the potential sale that I will be having.